High Velocity Sales
High velocity sales is a tactic most commonly used in SaaS or software sales. It combines the more rapid approaches of selling found in B2C and applies them in the B2B sales process. One aspect is the shorter sales cycle and even impulse buying (like retail electronics shopping), so the touchpoints of marketing and sales are much closer together. Top performing sales reps engage on a highly personal basis to provide close touch with the product before buying.
- WEBINAR: High-Velocity Sales & Marketing: What it Takes
- BLOG: An Agile Process for Sales Development