Marketing automation is the processes and software that automate regularly occurring marketing functions. The modern marketer must be proficient in a wide variety of tools and tasks, such as mass emailing, posting to social media, making website updates, and monitoring a brand’s reputation. Marketing automation platforms (MAPs) help marketers handle and scale these repetitive tasks in order to maximize company growth and employees’ time.
- BLOG: How to Boost Conversion Rate by 300% Using a Prospect’s Tech Stack
- PR: DiscoverOrg Honored as the Top Account Intelligence Tool for Marketing Teams by G2 Crowd