In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company’s software technology products. This often includes operating systems, databases, marketing automation, applicant-tracking systems, programming languages, and more.
- PRODUCT: Integrate your sales or marketing tech with DiscoverOrg
- PRODUCT: Hyper target IT sales with our verified data and insights
- BLOG: How to Use the Tech Stack for Competitive Intelligence
- ZoomInfo: Sales and Marketing Technology – 7 Key Considerations