What is Predictive Lead Scoring?
While traditional lead scoring will rank prospects based on recent activity in owned web assets, the predictive approach scores prospects on the likelihood of a closed-won deal taking place. A trend of closed-won deals is processed by algorithms to determine with greater accuracy over time as to which prospects have potential to close. A traditional ranking structure may be used here, although with differing actions for ranking position.
Examples of this technology include DealPredict.