What is Sales Prospecting?

September 11th, 2018 | by

The act of finding potential customers interested to sell to. Sales personnel will specifically cold call, network, go to trade shows, and follow up on referrals to reach potential customers. Prospects are assigned labels in the sales lifecycle such as Marketing Qualified Lead (MQL), Sales Accepted Lead (SAL), Warm, or Hot, to better classify their status and urgency for sales teams.

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