What is a Buying Trigger?
Buying triggers are company events that indicate a potential customer might be ready to make a purchase. Examples of triggers include funding events and leadership changes.
What is DealPredict?
Based on your customized Target Customer settings, DealPredict will rank the contacts and companies of your search results on a 0-5 star rating scale. The more stars, the better the match. Learn More
What is Account-Based Intelligence?
The basic premise of ABI is that the more you know about an account, the better able you are to segment leads and personalize messaging. This feeds pipeline growth, renewal strategy, lead generation, sales intelligence, and database maintenance – all essential elements of a successful ABM strategy.
What is Account-Based Everything?
A strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
What is Account-Based Selling/Sales Development?
This strategy, founded on the principles of Account-Based Marketing and adapted for sales development, focuses on launching tailored, SDR-driven campaigns into specific target accounts.
What is Account-Based Marketing?
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.