What is Account-Based Intelligence?
The basic premise of ABI is that the more you know about an account, the better able you are to segment leads and personalize messaging. This feeds pipeline growth, renewal strategy, lead generation, sales intelligence, and database maintenance – all essential elements of a successful ABM strategy.
What is Account-Based Everything?
Account-based everything is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
What is Account-Based Selling/Sales Development?
Account-based selling/sales development is founded on the principles of Account-Based Marketing and adapted for sales development. It's focused on launching tailored, SDR-driven campaigns into specific target accounts.
What is Account-Based Marketing?
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.