The basic premise of ABI is that the more you know about an account, the better able you are to segment leads and personalize messaging. This feeds pipeline growth, renewal strategy, lead generation, sales intelligence, and database maintenance.
Account-based everything is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
Account-Based Selling/Sales Development
Account-based selling/sales development is founded on the principles of Account-Based Marketing and adapted for sales development. It's focused on launching tailored, SDR-driven campaigns into specific target accounts.