What is a Tech Stack?
In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company's software technology products.
What is Market Segmentation?
Market segmentation refers to dividing a group of potential customers into segments based on characteristics, such as shared demographic traits or interests, for targeted marketing.
What is Revenue Attribution Software?
Software which enhances and expands upon insights in the process of matching advertising campaigns to customer sales. By properly attributing revenue sources, future campaigns and ad budgets can be better allocated.
What is Account-Based Everything?
Account-based everything is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
What is Marketing Automation?
Marketing automation refers to the software that exists with the goal of automating marketing actions such as emails, social media, and other website actions.
What is an Email Marketing List?
Email marketing lists are usually purchased from an outside company or service that provides the email addresses of individual contacts in a target market. Often the offering is a one-time list for a flat fee or a pay-per-contact basis.
What is a Customer Relationship Management System?
Most often referred to as CRM, this software is designed to house prospect and client contact information with a more progressive view in mind.
What is Predictive Intelligence?
Predictive intelligence is composed of statistics, data mining, algorithms, and machine-learning to identify trends and behavior patterns. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.