What is a Buying Trigger?

Buying triggers are company events that indicate a potential customer might be ready to make a purchase. Examples of triggers include funding events and leadership changes.

What is a Tech Stack?

In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company’s software technology products. This often includes operating systems, databases, marketing automation, applicant-tracking systems, programming languages, and more.

What is Market Segmentation?

Market segmentation refers to dividing a group of potential customers into segments based on characteristics, such as shared demographic traits or interests, for targeted marketing.

What is DealPredict?

Based on your customized Target Customer settings, DealPredict will rank the contacts and companies of your search results on a 0-5 star rating scale. The more stars, the better the match. Learn More

What is Account-Based Intelligence?

The basic premise of ABI is that the more you know about an account, the better able you are to segment leads and personalize messaging. This feeds pipeline growth, renewal strategy, lead generation, sales intelligence, and database maintenance – all essential elements of a successful ABM strategy.

Source: LeadGnome

What is Revenue Attribution Software?

Software which enhances and expands upon insights in the process of matching advertising campaigns to customer sales. By properly attributing revenue sources, future campaigns and ad budgets can be better allocated.

What is Account-Based Everything?

A strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.

Source: Engagio

What is Marketing Automation?

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Source: Hubspot

What is a Email Marketing List?

Lists usually purchased from an outside company or service that provides the email addresses of individual contacts in a target market. Often the offering is a one-time list for a flat fee or a pay-per-contact basis. List size is based on the number of contacts desired by the buyer. Various tools allow for generating email marketing lists (with no limit to number of lists or contacts) based on their target market to use for prospecting efforts. List quality can be of concern for broadly sold lists because of the lack contact verification leading to a high bounce and/or return rate.