In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company's software technology products.
Market segmentation refers to dividing a group of potential customers into segments based on characteristics, such as shared demographic traits or interests, for targeted marketing.
Revenue Attribution Software
Software which enhances and expands upon insights in the process of matching advertising campaigns to customer sales. By properly attributing revenue sources, future campaigns and ad budgets can be better allocated.
Account-based everything is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
Marketing automation refers to the software that exists with the goal of automating marketing actions such as emails, social media, and other website actions.
Email Marketing List
Email marketing lists are usually purchased from an outside company or service that provides the email addresses of individual contacts in a target market. Often the offering is a one-time list for a flat fee or a pay-per-contact basis.
Customer Relationship Management System
Most often referred to as CRM, this software is designed to house prospect and client contact information with a more progressive view in mind.
Predictive intelligence is composed of statistics, data mining, algorithms, and machine-learning to identify trends and behavior patterns. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.