What is a Buying Trigger?

Buying triggers are company events that indicate a potential customer might be ready to make a purchase. Examples of triggers include funding events and leadership changes.

What is a Tech Stack?

In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company's software technology products. This often includes operating systems, databases, marketing automation, applicant-tracking systems, programming languages, and more.

What is a SDR?

SDR stands for Sales Development Representative. Also know as LDR (Lead Development Rep), BDR (Business Development Rep), and sometimes MDR (Market Development Rep), this inside sales role is responsible for outbound sales prospecting.

What is a Sales Cadence?

Sales cadence, also know as a sales sequence or sales workflow, refers to the frequency of a sequence of communication between a salesperson and a prospect.

What is DealPredict?

Based on your customized Target Customer settings, DealPredict will rank the contacts and companies of your search results on a 0-5 star rating scale. The more stars, the better the match. Learn More

What is Account-Based Intelligence?

The basic premise of ABI is that the more you know about an account, the better able you are to segment leads and personalize messaging. This feeds pipeline growth, renewal strategy, lead generation, sales intelligence, and database maintenance – all essential elements of a successful ABM strategy.
Source: LeadGnome

What is Revenue Attribution Software?

Software which enhances and expands upon insights in the process of matching advertising campaigns to customer sales. By properly attributing revenue sources, future campaigns and ad budgets can be better allocated.

What is Sales Gamification?

Sales gamification software enhances the sales process by adding competition and recognition as additional motivation for sales representatives. Sales departments indicate the metrics by which their team will be judged, and the tool ranks employees based on their success against those metrics. Rankings are displayed publicly with employees’ scores based on data pulled from the team’s CRM system. Other departments, such as customer support or human resources, also use gamification platforms to enhance employee performance.
Source: G2 Crowd

What is Account-Based Everything?

A strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
Source: Engagio