In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company's software technology products.
SDR stands for Sales Development Representative. Also know as LDR (Lead Development Rep), BDR (Business Development Rep), and sometimes MDR (Market Development Rep).
Sales cadence, also know as a sales sequence or sales workflow, refers to the frequency of a sequence of communication between a salesperson and a prospect.
Revenue Attribution Software
Software which enhances and expands upon insights in the process of matching advertising campaigns to customer sales. By properly attributing revenue sources, future campaigns and ad budgets can be better allocated.
Sales gamification software enhances the sales process by adding competition and recognition as additional motivation for sales representatives. Sales departments indicate the metrics by which their team will be judged, and the tool ranks employees based on their success against those metrics.
Account-based everything is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
Customer Relationship Management System
Most often referred to as CRM, this software is designed to house prospect and client contact information with a more progressive view in mind.
Predictive Sales Analytics
Predictive Sales Analytics is the process by which intelligent algorithms are able to analyze key sales performance indicators in order to deliver accurate sales projections and even provide actionable intel.