What is a Tech Stack?
In sales and marketing, a technology stack, also called a software stack, refers to the combination of a company's software technology products.
What is an SDR?
SDR stands for Sales Development Representative. Also know as LDR (Lead Development Rep), BDR (Business Development Rep), and sometimes MDR (Market Development Rep).
What is a Sales Cadence?
Sales cadence, also know as a sales sequence or sales workflow, refers to the frequency of a sequence of communication between a salesperson and a prospect.
What is Revenue Attribution Software?
Software which enhances and expands upon insights in the process of matching advertising campaigns to customer sales. By properly attributing revenue sources, future campaigns and ad budgets can be better allocated.
What is Sales Gamification?
Sales gamification software enhances the sales process by adding competition and recognition as additional motivation for sales representatives. Sales departments indicate the metrics by which their team will be judged, and the tool ranks employees based on their success against those metrics.
What is Account-Based Everything?
Account-based everything is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to land and expand at named accounts.
What is a Customer Relationship Management System?
Most often referred to as CRM, this software is designed to house prospect and client contact information with a more progressive view in mind.
What is Predictive Sales Analytics?
Predictive Sales Analytics is the process by which intelligent algorithms are able to analyze key sales performance indicators in order to deliver accurate sales projections and even provide actionable intel.