Extensive, accurate lists give sales and marketing professionals access to current opportunities in two of the fastest-growing sectors of the economy
VANCOUVER, Wash., July 25, 2013 – DiscoverOrg, a three-time Inc. 500 provider of marketing and sales intelligence tools used by the top IT vendors in the country, today announced the introduction of two new datasets covering small-to-medium businesses (SMB) and finance executives (CFO/Finance). These new datasets give marketing and sales professionals and staffing agencies easy access to the most accurate and relevant contact information for people making IT purchase decisions in two of the fastest-growing sectors of the economy.
“No one else in the IT data services space offers completely scrubbed SMB or CFO/Finance datasets that represents true IT buying opportunities – not just lists developed from web crawlers or crowdsourcing that can leave in bankrupt entities, old information or companies with no significant IT spend,” said Henry Schuck, Chief Revenue Officer for DiscoverOrg.
The SMB and CFO/finance datasets are in addition to current offerings from DiscoverOrg covering Enterprise, Mid-Market and Government/Education.
According to a new study from Cbeyond Inc., 59% of SMBs plan to increase their IT budget this year. And a recent joint study by Gartner and the Financial Executives Research Foundation found that CFOs’ influence over IT spending has increased by 44% over the past 24 months, reflecting the growing importance of IT in business strategy.
DiscoverOrg’s new SMB dataset has complete profiling of about 8,000 businesses in the U.S., including more than 45,000 total contacts. DiscoverOrg’s data specialists scrubbed an initial list of 52,071 companies to create a scrupulously vetted dataset of true IT buying opportunities, eliminating time wasted on dead ends.
The CFO/Finance dataset maps out information on finance departments in 1,600 corporations. It includes more than 43,000 contacts from the CFO on down, including detailed information on reporting structures and installed infrastructure.
As with all offerings from DiscoverOrg, over 98% of the email addresses in the datasets are verified, and 93% include direct dial numbers, providing greater accuracy and access than any personnel data service provider. The information is completely refreshed every 90 days.
“IT vendors have been telling us that the CFO is someone they can’t leave out of the conversation, and they’re beefing up their SMB presence,” said Schuck. “So we felt it was vitally important to give them access to the freshest, most accurate contact information available in order to identify and reach key personnel. With our SMB dataset, they’re not downloading a random list and wasting precious time fishing through companies that don’t have an IT budget. The CFO/Finance dataset allows them to navigate the intricacies of this key decision-making department and surface immediate opportunities.”
The new datasets, together with DiscoverOrg’s detailed IT Org Charts and Scoops for IT buying alerts, mean vendors can get in front of key SMB and finance executives responsible for IT purchasing decisions as never before.
Register for DiscoverOrg’s Aug. 6 webinar, “How Top Producers use DiscoverOrg to Close More Deals Faster,” led by Patrick Purvis, Director of Sales.
DiscoverOrg is the leading marketing and sales intelligence tool used by the top IT vendors, staffing companies, and consultants targeting IT departments of Fortune-ranked, Mid-Market, and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of 15,000 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the 225,000+ IT decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of 100+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit DiscoverOrg.com.