The Real Cost of Bad Data [VIDEO]
In this video, Katie Bullard will discuss how many sales organizations waste time and money through ineffective lead generation and list buying.
DiscoverOrg's Tech Transformation: How a Data Company Became a Tech Company
The best way to prepare for the future is to understand the past: You have to know where you came from. And to direct future growth and change, you need...
What is Spam? The Truth about Cold Email and Unsolicited Email
Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
Not Fake News: 4 Ways to Double-Check Your Sales Data
The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
[VIDEO] The Secret About Email Verification and Email Delivery
Welcome to another Whiteboard Wednesday! I’m Brad Owen, CEO and Owner of Neverbounce. Neverbounce is a email verification and list-cleaning tool that was acquired by DiscoverOrg and ZoomInfo in February...
What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads
The fastest way to find our lead-quality sweet spot is to agree on lead Fit. These are firmographic and demographic identifiers - like industry, company size, and individual title - that we know our sales team can convert effectively. Once we identified what makes a lead a “good fit,” we addressed lead qualification.
Pitch Perfect: Selling to Legal Operations
Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. And we’ve got an insider’s look at how capture...
You’re the New VP of Sales ... Now What?
A great VP of Sales views his role as the mechanic that ensures that each piece of the engine is working properly and in harmony
5 Ways to Double Down on Sales Enablement
... it was found that 9% of sales organizations had not considered customer journey alignment, while 35% had an informal alignment, but no real implementation. In total, 44% of businesses have not aligned their sales processes to the customer journey in any meaningful way.
How to Use Data Intelligence for Event Lead Generation
Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.